PAY FOR PERFORMANCE

Smart Leads
Real Results

Get Leads Now See how it works

At BettrDeal, we connect solar contractors in the U.S. with high-performing, qualified leads—on a pay-for-performance basis. That means you only invest in leads that have real potential to convert. Whether you're looking for booked appointments, warm transfers, callbacks, or shared leads, our smart CRM lets you target by ZIP code or region and focus only on what drives results.

STOP WASTING BUDGET—ONLY PAY FOR LEADS THAT PERFORM

We Make Growing Your Business as Simple as Answering Your Phone.

SEE HOW MANY SOLAR LEADS WE HAVE IN YOUR AREA

Our platform delivers thousands of high-intent Solar Leads across the United States every month.

See how many qualified prospects we generated in your area last month!

CHECK SOLAR LEAD IN YOUR AREA

HOW OUR PAY FOR PERFORMANCE LEAD PLATFORM WORKS

Tell Us What Solar Leads You Want

At BettrDeal, we understand that hyper-targeted, local marketing is critical to growing your solar business. Our performance-based lead generation platform delivers exactly the type of solar prospects you're looking for—right in the areas you want to serve. For solar contractors, precision isn’t optional—it’s essential.

When you join our platform, simply select the types of solar leads you want—appointments, warm transfers, callbacks, or shared leads—and define your service area by ZIP code or region. You can update your targeting at any time by adding or removing ZIP codes or lead types to match your evolving needs.

Tell Us How Much You Want to Pay for Performance

How much is a solar lead worth? At BettrDeal, we know that the true value of a solar lead depends on your ability to convert it into real revenue. That’s why we built a flexible, performance-driven platform that puts you in full control.

We understand that not all solar contractors work the same way. So instead of fixed pricing, we let you set your own price per lead—based on your return and growth goals. And as your results improve, you can adjust your cost per lead at any time. Want more volume? Simply increase your bid, and we’ll push harder to deliver more qualified leads in your target areas.

We’ll Deliver Exclusive Solar Leads Directly to You

For solar businesses, the phone is still the most trusted way for homeowners to connect and convert. But today’s prospects are everywhere—online forms, landing pages, social ads, phone calls. Managing all those channels and chasing results is a full-time job.

That’s where BettrDeal steps in. We remove the risk and complexity from lead generation, so you can focus on what matters most—answering the phone and closing deals. Sounds too good to be true? We’ve helped generate thousands of exclusive, high-intent inbound leads for solar contractors just like you.

Monitor Every Lead and Maximize Your ROI

Gone are the days when you could just run a simple ad and hope for the best. Today, growing your solar business means tracking every lead, every dollar, and every result in real time—so you can make smarter, faster decisions.

With BettrDeal’s CRM dashboard, you get 24/7 access to your lead performance, campaign activity, and ROI metrics. From big-picture insights to ZIP-code-level breakdowns, we give you the data you need to measure every dollar’s impact—right down to the penny.

Start Growing Your Business Today

Here’s What Our Pay Per Call Clients Are Saying

With any marketing service, success should be measured in dollars and cents.

8.5X

Average Return On Investment

Average Leads Delivered per Month

61%

Average Appointment Rate on Leads

Growing Your Service Business Has Never Been Easier

We take the risk and complexity out of marketing your business.

No Set-Up Fees

Create your account for free and only pay for valid Leads.

You Control The Cost

Choose your Lead Price based on the value you see and the amount of Leads you want.

No Contract

There is no term contract so if you aren’t seeing results you can cancel at any time.

Get Leads Now

Proven Results For Our Clients

Driving real revenue growth for our local service companies since 2006.

$750M+

Revenue Generated for Our
Clients

2.4M+

Leads Delivered to Our
Clients

6500+

Satisfied Clients

LEARN MORE ABOUT OUR PAY-FOR-PERFORMANCE SOLAR LEAD SERVICES

Understanding Cost Per Lead

Billable vs. Non-Billable Leads

mySD Platform Overview

TRY BETTR DEAL NOW

View Service Direct Resource Center

HOW MUCH WILL I PAY FOR SOLAR LEADS?

We give you the control and flexibility to grow your business, your way.

Lead Volume

The more you are willing to spend, the more Leads we can get your business.

Service Area

More competitive areas of the country command higher Lead prices.

Service Category

The greater the value of a new customer is, the more expensive it is to get a Lead.

Get Started and Choose Your Price Per Lead

Curious how many Leads we have in your Area?

CHECK SOLAR LEAD IN YOUR AREA

Frequently Asked Questions

Do I have to pay for every lead?

No. At BettrDeal, you only pay for valid, qualified leads. You’re not charged for duplicate entries, wrong numbers, uninterested homeowners, or solicitations. You only pay for exclusive leads from potential new solar customers who meet our qualification standards.

How much does your service cost?

You only pay per lead—there’s no setup fee and no cost to join the BettrDeal platform. Lead prices vary depending on the type of lead (appointment, warm transfer, callback, or shared) and the location you’re targeting. Since this is a performance-based marketplace, lead pricing reflects market demand and customer value in each region.

For example, leads in high-demand solar states or zip codes may cost more, while others may be lower depending on competition. You stay in control: the price per lead is entirely set by you.

Can I change my Price Per Lead?

Absolutely. You can adjust your price per lead at any time within your account dashboard. Want more volume? Increase your bid to make your campaigns more competitive. Want to slow things down? Lower your bid or pause certain zip codes—it’s 100% flexible.

Is Pay-for-Performance worth it?

Yes. Our leads come from homeowners actively interested in solar installation—not passive traffic. That’s why our clients see higher conversion rates and lower acquisition costs compared to traditional digital ads. Even if lead costs can be higher, the ROI is stronger thanks to better intent and easier closing.

Do you guarantee a certain number of leads or installs?

While we can’t guarantee a specific number of leads or closed sales (just like any marketing channel), what sets BettrDeal apart is that you only pay for real, valid solar leads—not clicks or impressions. Every lead is an opportunity to close, and our system is designed to deliver them in real-time.

Can I set a monthly budget or pause my campaigns?

Yes. You’re always in control. You can set monthly spending limits, receive budget notifications, and pause campaigns at any time. If you're fully booked or want to take a break, just pause your lead flow instantly.

How do customers find me through your platform?

We use a combination of paid search, social media ads, landing pages, solar content marketing, and local targeting to find homeowners actively looking for solar installation services in your area. Our goal is simple: connect you in real-time with people ready to take the next step.

How does Pay-for-Performance solar lead generation work?

It’s simple. BettrDeal uses targeted marketing and advanced tracking to connect solar businesses with high-intent homeowners. You only pay when someone qualifies as a real lead—no risk, no guesswork. Our platform filters, validates, and delivers each lead straight to you based on your criteria (lead type, zip code, price per lead).

Start Growing Your Business with No Risk

Get Leads Now

Category of Personal Information	Examples	Sources	Shared With
Profile or Contact Data	Name, address, zip code, phone, email	You, service providers, affiliates	Ad networks, analytics, partners
Demographic Data	Info related to your service needs	You, partners	Same as above
Device/IP Data	IP, device ID, browser, domain, logs	You, tracking tools	Same as above
Web Analytics	Page views, referrers, session data	You, analytics	Same as above
Geolocation Data	Approximate and precise location	You, cookies, IP	Same as above
Financial Data	Card type, billing info (non-sensitive)	You	Payment processors
Sensory Data	Audio recordings (calls)	You, tech providers	QA tools, support systems

Category of Personal Information

Examples

Sources

Shared With

Profile or Contact Data

Name, address, zip code, phone, email

You, service providers, affiliates

Ad networks, analytics, partners

Demographic Data

Info related to your service needs

You, partners

Same as above

Device/IP Data

IP, device ID, browser, domain, logs

You, tracking tools

Same as above

Web Analytics

Page views, referrers, session data

You, analytics

Same as above

Geolocation Data

Approximate and precise location

You, cookies, IP

Same as above

Financial Data

Card type, billing info (non-sensitive)

You

Payment processors

Sensory Data

Audio recordings (calls)

You, tech providers

QA tools, support systems

Does BettrDeal Collect This Information?	Category of Personal Information	Examples
YES	A. Identifiers, such as name and location	Identifiers such as real name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, SSN, driver’s license number, passport number or other similar identifiers.
YES	B. Personal information, as defined in the California customer records law, such as contact (including email and telephone number) and financial information	A name, signature, physical characteristics or description, address, telephone number, education, employment, and employment history. Some personal information included in this category may overlap with other categories.
NO	C. Characteristics of protected classifications under California or federal law (if you choose to provide them), such as age, gender identity, marital status, sexual orientation, race, ancestry, national origin, religion, and medical conditions	Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).
NO	D. Commercial information, such as transaction information and purchase history	Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
NO	E. Biometric information	Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.
YES	F. Internet or network activity information, such as browsing history and interactions with our Sites and App	Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.
YES	G. Geolocation data, such as mobile device location	Physical location or movements.
YES	H. Audio, electronic, visual, and similar information, such as photos and videos	Audio and video information.
NO	I. Professional or employment-related information, such as work history and prior employer	Current or past job history.
NO	J. Non-public education information	Education records directly related to a student maintained by an educational institution or party acting on its behalf.
NO	K. Inferences drawn from any of the personal information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics	Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Does BettrDeal Collect This Information?

Category of Personal Information

Examples

YES

A. Identifiers, such as name and location

Identifiers such as real name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, SSN, driver’s license number, passport number or other similar identifiers.

YES

B. Personal information, as defined in the California customer records law, such as contact (including email and telephone number) and financial information

A name, signature, physical characteristics or description, address, telephone number, education, employment, and employment history. Some personal information included in this category may overlap with other categories.

C. Characteristics of protected classifications under California or federal law (if you choose to provide them), such as age, gender identity, marital status, sexual orientation, race, ancestry, national origin, religion, and medical conditions

Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).

D. Commercial information, such as transaction information and purchase history

Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

E. Biometric information

Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.

YES

F. Internet or network activity information, such as browsing history and interactions with our Sites and App

Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.

YES

G. Geolocation data, such as mobile device location

Physical location or movements.

YES

H. Audio, electronic, visual, and similar information, such as photos and videos

Audio and video information.

I. Professional or employment-related information, such as work history and prior employer

Current or past job history.

J. Non-public education information

Education records directly related to a student maintained by an educational institution or party acting on its behalf.

K. Inferences drawn from any of the personal information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics

Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Smart Leads Real Results

STOP WASTING BUDGET—ONLY PAY FOR LEADS THAT PERFORM

We Make Growing Your Business as Simple as Answering Your Phone.

SEE HOW MANY SOLAR LEADS WE HAVE IN YOUR AREA

Our platform delivers thousands of high-intent Solar Leads across the United States every month.

HOW OUR PAY FOR PERFORMANCE LEAD PLATFORM WORKS

Here’s What Our Pay Per Call Clients Are Saying

With any marketing service, success should be measured in dollars and cents.

Growing Your Service Business Has Never Been Easier

We take the risk and complexity out of marketing your business.

No Set-Up Fees

You Control The Cost

No Contract

Proven Results For Our Clients

Driving real revenue growth for our local service companies since 2006.

$750M+

2.4M+

6500+

LEARN MORE ABOUT OUR PAY-FOR-PERFORMANCE SOLAR LEAD SERVICES

HOW MUCH WILL I PAY FOR SOLAR LEADS?

We give you the control and flexibility to grow your business, your way.

Lead Volume

Service Area

Service Category

Curious how many Leads we have in your Area?

Frequently Asked Questions

Do I have to pay for every lead?

How much does your service cost?

Can I change my Price Per Lead?

Is Pay-for-Performance worth it?

Do you guarantee a certain number of leads or installs?

Can I set a monthly budget or pause my campaigns?

How do customers find me through your platform?

How does Pay-for-Performance solar lead generation work?

Start Growing Your Business with No Risk

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1. Acceptance of Terms

2. Website and Services

3. Modifications

4. Access and Security

5. Privacy Policy

6. Intellectual Property

7. Prohibited Uses

8. Consent to Contact

9. Monitoring

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14. Limitation of Liability

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17. Arbitration and Class Action Waiver

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Smart Leads
Real Results