Pay Per Lead & Pay Per Performance Affiliate Program

The solar lead generation space operates very differently from traditional affiliate verticals. In many affiliate niches, marketers promote standardized nationwide offers with fixed payouts per conversion. That’s not the case here.

At BettrDeal, our buyers are primarily local and regional solar installation companies, each with their own lead preferences, budgets, and performance metrics. Because of this, lead pricing is dynamic, not static.

Each buyer defines how much they’re willing to pay for a qualified solar lead — and that amount may vary by lead type, location, and lead quality. Additionally, clients can pause or resume their campaigns at any time, meaning inventory and pricing are constantly evolving.

For example, we might be able to pay $90+ for a fixed solar appointment in Phoenix today, but tomorrow that same lead in the same area might only yield $50, depending on current demand and available buyers.

We recognize that this dynamic model can be challenging, especially for affiliates managing paid campaigns. That’s why we provide detailed real-time performance insights, helping our partners optimize towards the most lucrative campaigns and maximize ROI through smart targeting and traffic allocation.

Getting paid with BettrDeal is simple and transparent. Affiliates benefit from real-time reporting to track their earnings at any time. We issue fast and secure payouts via ACH or international wire transfer, ensuring you receive your commissions promptly.
Have a billing question? Our support team is always available to assist you.

If you’re an experienced lead generation affiliate and considering shifting from form submissions to qualified leads, here’s what you need to know.

In the solar lead generation space, homeowners strongly prefer talking to someone directly—whether via scheduled appointment, live transfer, or callback—rather than simply submitting a form. In fact, when both options are available, we’ve found that users are up to 9 times more likely to engage via phone or appointment booking than via a form.

That’s why, since January 2025, BettrDeal no longer purchases form-only leads. We exclusively work with affiliates who can deliver qualified leads via fixed appointments, live transfers, or call requests (callbacks).

Yes. At BettrDeal, every affiliate partner gets access to a dedicated Account Manager. Our team works closely with you to optimize performance, provide real-time insights, and continuously identify opportunities for growth. We’re committed to helping you scale efficiently and maximize your earnings.

At BettrDeal, we prioritize quality over quantity. We know that qualified solar leads must result in real business opportunities for our clients — which is why we closely monitor affiliate performance based on the following key indicators:

Lead Intent & Eligibility
We expect affiliates to consistently deliver genuine inquiries from homeowners actively seeking solar installation services. Leads that are irrelevant (e.g., out-of-area, non-homeowners, spam) are flagged and may impact performance evaluations.

Appointment Conversion Rate
Our goal is to generate qualified leads that result in booked consultations. We track how often the leads you send convert into confirmed appointments with our solar contractors. Maintaining a strong conversion rate is essential for long-term collaboration.

We regularly analyze these metrics and provide feedback to help you optimize your campaigns and maximize your earnings.

If you're generating quality consumer traffic and looking to monetize it effectively, you might wonder about the average CPMs (Cost Per 1,000 impressions) for solar lead generation.

At BettrDeal, our average payout per qualified solar lead ranges between $25 and $60, depending on the lead type and location.

Let’s break it down with a typical example:

• A well-optimized landing page can convert 10–15% of unique visitors into qualified lead submissions.
• Of those submissions, 60–70% are typically validated and billable.
• Based on those numbers, the effective CPM for high-intent solar traffic can exceed $2,000, especially for mobile-first search campaigns targeting homeowners.

Naturally, CPMs vary based on geo-targeting, lead quality, and visitor intent — but affiliates with strong solar traffic can unlock exceptionally high earnings.

High-intent marketing channels such as paid search (Google Ads), native ads, and targeted social media (like Facebook or TikTok) are ideal for Pay Per Lead campaigns in the solar industry. A homeowner actively clicking on a solar ad and submitting their details usually indicates strong purchase intent.

Other powerful channels include:

• SEO content and comparison pages
• Email campaigns with localized offers
• Influencer or video marketing to educate on solar savings and incentives

Because solar is a high-investment decision, users typically need to research and feel confident before moving forward. That’s why channels that build trust and provide education convert better — especially when paired with clear, mobile-optimized lead capture forms.

Pay Per Lead affiliate marketing is a performance-based model where advertisers pay affiliates for each qualified lead they generate — typically through a form submission, a scheduled appointment, or a live phone transfer.

At BettrDeal, affiliates promote our lead capture offers using unique tracking links or phone numbers. When a consumer takes an eligible action (e.g. submits a form or schedules a callback), the affiliate gets paid based on the lead type and quality.

This model is especially effective for high-consideration services like residential solar, where homeowners prefer speaking with a local expert before moving forward. It aligns marketing spend directly with real consumer interest — making it a win-win for both advertisers and affiliates.

At BettrDeal, our Pay Per Lead model connects Affiliate publishers with verified buyers looking for qualified solar leads.

Each buyer sets a target cost per lead and defines what constitutes a qualified lead — for example, a fixed appointment, a call transfer, a scheduled callback, or a shared lead. Affiliates then drive traffic to custom, trackable landing pages or phone lines, and any lead that meets the buyer’s criteria is monetized.

Some buyers may use verification rules — such as minimum qualification, contactability, or regional filters — before a lead is accepted. As an Affiliate, this means your earnings are tied directly to performance, with higher payouts for leads that convert into real opportunities.

Absolutely. Whether you're a Lead Buyer or an Affiliate, Pay Per Performance is one of the most effective and scalable customer acquisition models available.

For affiliates, it's a powerful way to monetize high-intent traffic by focusing on leads that truly convert. Because our buyers are only billed for qualified leads—not impressions or clicks—they’re willing to pay premium rates for results.

For buyers, every euro spent goes toward real prospects actively seeking solar installation services. No wasted budget. No guessing. Just high-quality leads with strong conversion potential.

In short, Pay Per Lead is a win-win model that aligns incentives on both sides and delivers measurable ROI.

Pay Per Lead (PPL) offers Affiliate publishers a simple and scalable way to monetize their traffic with low upfront risk and high earning potential.

Because BettrDeal only charges buyers for qualified leads, affiliates are incentivized to focus on quality — and in return, they can earn significantly more than with flat-rate affiliate programs.

PPL is ideal for publishers looking to generate passive income, test different marketing strategies, or optimize campaigns in real-time based on performance. With flexible formats like fixed appointments, callbacks, warm transfers, and shared leads, affiliates can tailor their approach for maximum results.

It’s a performance-driven model built to reward expertise, agility, and traffic that converts.

Pay Per Call and Pay Per Lead Affiliate Programs consistently offer some of the highest payouts in the affiliate space. That’s because qualified leads, especially inbound phone calls, connect businesses directly with high-intent consumers—ready to take action.

At BettrDeal, we focus exclusively on solar installation leads, one of the fastest-growing and most competitive verticals in the market. Our Pay Per Performance model ensures that both affiliates and buyers benefit from quality, not just volume.

If you want to tap into premium commissions and work with an affiliate program that values transparency and performance, BettrDeal is the perfect place to start.

It’s simple. BettrDeal connects high-intent homeowners with trusted solar providers—and affiliates play a key role in that connection. Our system uses advanced targeting and lead validation to ensure you earn commissions only when your traffic delivers real value.

You earn when a qualified lead is generated—no guesswork, no wasted clicks. Each lead is filtered and delivered to our network of solar partners based on set criteria like location, lead type, and bid price. That means your traffic turns into real revenue, fast.